[SMK] Social Media Knowledge


Dropbox’s plan to take over the World

Not daunted by the inroads made by major competitors including Google and Microsoft, Dropbox has quietly announced its grand plans to get even bigger. And much faster.

Planet Dropbox

In a recent blog post, Dropbox mapped out an intention to expand its network globally. It plans to do this in a two ways: creating its own custom-built hardware, and opening up a lot more data centres.

Things are already underway: Dropbox has recently expanded its network across seven countries and three continents. By the end of the year, this figure will rise to ten countries and four continents.

Dropbox now has data centres in cities spanning Sydney, Madrid, and Miami.

Get Closer

Building these data centres closer to customers will boost sync speeds, and ultimately cut costs for the company. It’s a strategy that’s worked successfully for Netflix.

With 75% of Dropbox’s 500 million users residing outside the US, these moves will keep Dropbox future proofed for the foreseeable future.

And hopefully keep sync speeds high in Australia and New Zealand, as we wait with bated breath for the NBN.

What’s your favourite cloud service for business use? Let us know in the Comments.

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