[SMK] Social Media Knowledge


Dropbox’s plan to take over the World

Not daunted by the inroads made by major competitors including Google and Microsoft, Dropbox has quietly announced its grand plans to get even bigger. And much faster.

Planet Dropbox

In a recent blog post, Dropbox mapped out an intention to expand its network globally. It plans to do this in a two ways: creating its own custom-built hardware, and opening up a lot more data centres.

Things are already underway: Dropbox has recently expanded its network across seven countries and three continents. By the end of the year, this figure will rise to ten countries and four continents.

Dropbox now has data centres in cities spanning Sydney, Madrid, and Miami.

Get Closer

Building these data centres closer to customers will boost sync speeds, and ultimately cut costs for the company. It’s a strategy that’s worked successfully for Netflix.

With 75% of Dropbox’s 500 million users residing outside the US, these moves will keep Dropbox future proofed for the foreseeable future.

And hopefully keep sync speeds high in Australia and New Zealand, as we wait with bated breath for the NBN.

What’s your favourite cloud service for business use? Let us know in the Comments.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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