Google has recently announced they are streamlining the reach of AdWords to be more reflective of the product habits of consumers.
Efficient advertisements
Consumers have taken to researching just about any product before buying, from video searches to googling specific info, so the company is partnering the power of Google and YouTube AdWords.
Brands can now target consumers that have recently searched for their specific products online through YouTube or Google, from flights, to products, to purchasing tickets.
Interested businesses need only create a keyword list for their own video campaign and the new AdWords experience will to the rest.
The success rate
Companies like online investment firm Betterment used tailored audiences to reach more YouTube viewers who recently searched their keywords, resulting in 6X the return on their ad investment, with a 245% increase in Google searches.
Custom intent audiences are helping drive stronger results along with customisable video ads, automatically optimising campaigns through Target CPA bidding for even more efficient results.
Brand new “Notes” and “Recommendations” pages are also being unveiled to help save time and deliver stronger returns. Along with revamping their previous “Opportunities” page, Google is delivering deeper ad penetration than ever before and advertisers couldn’t be happier.
Have you experienced the new AdWords platform? What has been your experience? Let us know in our comments below.
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