[SMK] Social Media Knowledge


Dual wield the power of Google and YouTube AdWords

Google has recently announced they are streamlining the reach of AdWords to be more reflective of the product habits of consumers.

Efficient advertisements

Consumers have taken to researching just about any product before buying, from video searches to googling specific info, so the company is partnering the power of Google and YouTube AdWords.

Brands can now target consumers that have recently searched for their specific products online through YouTube or Google, from flights, to products, to purchasing tickets.

Interested businesses need only create a keyword list for their own video campaign and the new AdWords experience will to the rest.

The success rate

Companies like online investment firm Betterment used tailored audiences to reach more YouTube viewers who recently searched their keywords, resulting in 6X the return on their ad investment, with a 245% increase in Google searches.

Custom intent audiences are helping drive stronger results along with customisable video ads, automatically optimising campaigns through Target CPA bidding for even more efficient results.

Brand new “Notes” and “Recommendations” pages are also being unveiled to help save time and deliver stronger returns. Along with revamping their previous “Opportunities” page, Google is delivering deeper ad penetration than ever before and advertisers couldn’t be happier.

Have you experienced the new AdWords platform? What has been your experience? Let us know in our comments below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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