In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship ad management tool.
LinkedIn gets ad heavy
Businesses will soon find they can create, manage, and track campaigns with greater efficiency.
According to Ayusman Sarangi, LinkedIn's Principal Product Manager, “Creative is automatically personalised with each member’s profile info. You can add macros – data mapping tools – for even greater customisation capabilities.”
Power of the template
Dynamic Ads will also allow for auto-translation and pre-built templates, which has reportedly resulted in 2X click-through rates compared to previous ad models using traditional displays.
The added convenience of running A/B tests and tracking campaign results lets marketers more accurately gauge the success of their ads on LinkedIn.
Dynamic ads are nothing new, but LinkedIn offering them is. If you aren’t going to reinvent the wheel, it's better have a smooth spin.
Have you noticed Dynamic Ads on the LinkedIn? Has your business used the new ad feature? Let us know your experience in the comments below.
RECOMMENDED FOR YOU
LinkedIn Expands Thought Leadership Ads
LinkedIn is expanding its Thought Leader Ads to allow…
LinkedIn is expanding its Thought Leader Ads to allow…
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
LinkedIn Algorithm Update: Good Content Could Now Reach Feeds For Months
Heads up LinkedIn users – the social media network…
Heads up LinkedIn users – the social media network…