[SMK] Social Media Knowledge


Dynamic Ads arrive at LinkedIn

In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship ad management tool.

LinkedIn gets ad heavy

Businesses will soon find they can create, manage, and track campaigns with greater efficiency.

According to Ayusman Sarangi, LinkedIn's Principal Product Manager, “Creative is automatically personalised with each member’s profile info. You can add macros – data mapping tools – for even greater customisation capabilities.”

Power of the template

Dynamic Ads will also allow for auto-translation and pre-built templates, which has reportedly resulted in 2X click-through rates compared to previous ad models using traditional displays.

The added convenience of running A/B tests and tracking campaign results lets marketers more accurately gauge the success of their ads on LinkedIn.

Dynamic ads are nothing new, but LinkedIn offering them is. If you aren’t going to reinvent the wheel, it's better have a smooth spin.

Have you noticed Dynamic Ads on the LinkedIn? Has your business used the new ad feature? Let us know your experience in the comments below.


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