[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Earn more Traffic with Google Images

Google is launching a new referrer URL specific to Google Images.

It should make it easier to drill down into search referral traffic and analyse what’s really bringing in the crowds.

Important images in analytics

Knowing where your web traffic comes from is a pivotal part in building and developing an audience. Analytics reports the sources of traffic as ‘referrer URLs’.

Google Images has just been given a shiny new referral URL of its own: https://images.google.com.

Hitherto, analytics tools have largely conflated Google Images referrals with other traffic from Google Search.

The change means that pages which owe traffic to their popular images will now be able to see that and do something with the info.

Optimising to get Google Images search traffic

To get the best out of the new referral URL data on offer, you’ll want to make sure your web pages are optimised for Google Images. As with so much official Google SEO advice, the main upshot of the Images guidelines are to design with users in mind.

So, put the most important image at or near the top of the page, keeping file-size low and ensuring mobile compatibility.

Then, make sure you use descriptive alt text for images, add image file URLs to your sitemap and make sure your page includes structured data for Google prominence.

In the grand game of SEO, can you see image optimisation being a significant factor for mainstream websites?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment