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LinkedIn defines Workplace Culture for 2018

Motivation is the keyword for LinkedIn’s latest bevy of work-inspired tips and insights for stronger professional environments.

Getting along at work

The cornerstone of a motivated workplace, according to LinkedIn, is that “relationships matter”. It all starts with a company’s ERGs (Employee Resource Groups).

According to LinkedIn’s own Employee Voice Survey, 91% of their staff feel favourable towards their own ERGs and happier to come to work.

Just to name a few

LinkedIn provides ERGs to help enable minorities within the workforce with groups like BIG (Black Inclusion Group) and HOLA (Hispanics of LinkedIn Alliance).

Representing the LGBT+ community is Out@In, advocating for inclusive restrooms and signage in LinkedIn’s San Francisco office. Though rather specific, it does illustrate the power of a well organised ERG.

There are several support ERGs for women in specific departments, there are groups for parents, even space for veterans.

Largely these are groups like any other you might find on a Facebook page, but local and supportive, which leads to happy work.

Did you find LinkedIn’s insights to be helpful? Do you belong to any ERGs in your own workplace? Let us know in our comments down below.


Learn with SMK through April

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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