[SMK] Social Media Knowledge


eBay app turns five, marks shift to mobile shopping

This week marks the fifth birthday of eBay's app, and the latest figures show Australian consumers can't get enough of buying on mobile.

Mo' money

In a statement announcing the anniversary, eBay revealed that Australians spend more as a percentage of sales on mobiles than any other market.

And Aussies like to shop in all sorts of places: 32 per cent report they shop while watching a movie, 17 per cent during a meeting and 14 per cent at a birthday party. 

Some shopping tragics have to feed their addiction in the shower (13 per cent) while one in five found inspiration on the toilet. 

“Australians are some of the savviest shoppers in the world. In 2013, we predict that $20 billion worth of transactions will take place through the eBay App globally –33 times more than the $600 million in 2009,” said eBay Australia & New Zealand’s Director of Buyer Experience, Nicolette Maury,

App and away

Half of eBay's total revenue now comes from multi-screen users. With Australians among the highest users per capita of smartphones in the world, it doesn't look like our thirst for shopping and mobile will cool anytime soon. You can bid on that.

To download the eBay app visit itunes.apple.com/au.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment