[SMK] Social Media Knowledge


Dropbox’s chases ultimate connectivity

Data storage service Dropbox has just released a major update that aims to link the files, apps and devices of its 175 million users both on and offline.

Out and about

Dropbox's CEO Drew Houston announced the news at the recent Dropbox Developer Conference in San Francisco.

A new Datastore API will allow users to store, link and sync any data including documents, images, videos and even game progress. 

This means that if a user creates a document on their smartphone on the way to work, that document will be automatically synced to their office computer and all Dropbox-enabled apps on that device. 

The API works by storing data on the device until it reaches a wi-fi zone, so users can compose emails and send without having to log on later.

No more dropping out

While Google, Apple and Amazon all have similar functionality, DropBox is not tied to any operating system or platform.

This is an advantage for businesses looking to stay in touch across a variety of platforms and devices both in the real world, online and offline.

Dropbox's Datastore API is now in beta. To find out more visit dropbox.com.

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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