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Email Marketing: By Days and Numbers

Not all days are equal when it comes to email marketing – at least according to an exhaustive new report.

Return to Sender?

The Email Benchmark Report from Yes Lifecycle Marketing analysed 7 billion emails sent from brands across 10 industries including consumer services, entertainment, hospitality, and finance.

It turns out emails sent on Fridays enjoy the highest average engagement. Among the industries surveyed, marketing brands see the highest engagement on the final day of the working week.

Interestingly, emails sent of Saturdays see the highest conversion rates.

Weekend Warriors

Across the board, emails sent by the insurance industry have the highest engagement rates.

While B2B brands score the lowest when it comes to engagement (11.5%), they also see the highest click-to-open rates (19.3%).

Do you have a preferred day for email sends? Let us know in the Comments.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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