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DIGITAL MARKETING NEWS

Email Marketing: By Days and Numbers

February 3, 2022

Not all days are equal when it comes to email marketing – at least according to an exhaustive new report.

Return to Sender?

The Email Benchmark Report from Yes Lifecycle Marketing analysed 7 billion emails sent from brands across 10 industries including consumer services, entertainment, hospitality, and finance.

It turns out emails sent on Fridays enjoy the highest average engagement. Among the industries surveyed, marketing brands see the highest engagement on the final day of the working week.

Interestingly, emails sent of Saturdays see the highest conversion rates.

Weekend Warriors

Across the board, emails sent by the insurance industry have the highest engagement rates.

While B2B brands score the lowest when it comes to engagement (11.5%), they also see the highest click-to-open rates (19.3%).

Do you have a preferred day for email sends? Let us know in the Comments.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

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Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

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Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
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  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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