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The Digital Marketing Channels SMEs love best

Want to know what the most important digital marketing channels are for SMEs at the moment?

A new study from Drip has the answer, and a few more tidbits to boot.

Information Superhighway

The 2017 Small Business Marketing Conversion Report surveyed over 1000 owners and managers of SMEs across the US.

The crown for digital channel dominance was close: 71% of businesses surveyed favoured websites for marketing, while 68% relied on social media.

Digital ads came in third (27.7%), followed by Offline ads (26.4%), Landing Pages (23.2%), and Blogs (21.9%).

Drip Fed

However, these numbers aren’t necessarily converting into marketing dollars. Less than a third of respondents are currently spending money on digital advertising. 

Drip found this is due to a number of factors, including time and cost. Those that do their own marketing typically dedicate less than two hours per week to the process.

However the tide may be changing: the report found half of respondents intend to invest in digital marketing this year, if they can see clear conversion-orientated goals.

What’s your preferred digital channel for marketing? Or does it depend on the brief?

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

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