[SMK] Social Media Knowledge


Enhance engagement via new Vimeo tools

Vimeo hopes to lure content creators with a new collection of features for Vimeo Business members. They’re calling them ‘interaction tools’.

Calls to action

Vimeo has new customisable options that let content creators control what appears after their video has played. These include social sharing icons, infinite video loop functions and custom images and links.

End screen improvements will be helpful for video accessed directly through Vimeo, it’s make even more of a difference to videos embedded into other sites.

Cards to custom destinations

Link outs from videos are also a must for modern product marketers.

Designed to be unobtrusive and non-distracting, creators can insert as many cards as they need, and can link to any page they want, whether it’s crowdfunding, merchandising, or a campaign landing page.

Vimeo says they’re fully compatible with social media embeds too, which is a nice touch.

Build your list

Vimeo lets creators slip email capture forms with customised wording into their videos. The forms can appear before, during, or after each video. Creators also control whether or not viewers are given a choice to opt-out.

Vimeo’s list collection service is compatible with Mailchimp, Infusionsoft, Campaign Monitor, or Constant Contact.

Vimeo is upping their game, but is it enough to make you believe they’ll do better for your business than YouTube?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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