[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Etsy passes the 20 million member mark

Online marketplace Etsy has released its most recent member and sales statistics in the lead up to the holiday shopping season.

20 million mark

As of late October, the global Etsy community hit the 20 million member mark, with independent businesses and supporters found in over 200 countries around the world.

Sales have also passed $700 million for 2012, up 25% from the 2011 figure of $525 millio. By the end of 2012 over 100 million items will have been sold on Etsy around the world.

Based on these trends Etsy looks to have its most successful holiday season ever.

Christmas push

As well as their new smartphone app and Etsy Gift Cards, Etsy has invested in a multi-million dollar online advertising campaign, including search, display and video advertising to support the upcoming holiday trade.

Etsy’s first ever pop-up store will also take its place in New York City’s SoHo neighbourhood from 29th of November until the 8th of December. The shop will feature hundreds of Etsy sellers, as well as gift selections from well-known curators.

Find out all the latest information about Etsy's holiday season trading here

Etsy stay strong down under

Etsy Australia has also hit some significant milestones, with over 1.5million hits per month and looks to hit 3 million Australian orders by the end of the year. Check out what else has been happening with Etsy Australia here
 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment