Online marketplace Etsy has released its most recent member and sales statistics in the lead up to the holiday shopping season.

20 million mark

As of late October, the global Etsy community hit the 20 million member mark, with independent businesses and supporters found in over 200 countries around the world.

Sales have also passed $700 million for 2012, up 25% from the 2011 figure of $525 millio. By the end of 2012 over 100 million items will have been sold on Etsy around the world.

Based on these trends Etsy looks to have its most successful holiday season ever.

Christmas push

As well as their new smartphone app and Etsy Gift Cards, Etsy has invested in a multi-million dollar online advertising campaign, including search, display and video advertising to support the upcoming holiday trade.

Etsy’s first ever pop-up store will also take its place in New York City’s SoHo neighbourhood from 29th of November until the 8th of December. The shop will feature hundreds of Etsy sellers, as well as gift selections from well-known curators.

Find out all the latest information about Etsy's holiday season trading here

Etsy stay strong down under

Etsy Australia has also hit some significant milestones, with over 1.5million hits per month and looks to hit 3 million Australian orders by the end of the year. Check out what else has been happening with Etsy Australia here
 

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