In the last week of November Facebook has announced quite a few unexpected and important structural changes to ad bidding.
The changes will impact the way digital marketers optimise and manage their campaign sets on Facebook.
Below I will cover the basics of the Facebook changes. If you want the detailed Facebook Guide to Ad Formats and optimisation you can download at Online Circle website.
What Changed with Bidding and Optimisation?
The way clicks are measured has changed for some objectives
Optimised cost-per-impression (oCPM) has changed
With video being even bigger in 2016 and more options to optimise, Facebook continues to be one of the most effective and efficient digital channels for advertising.
If you want the detailed Facebook Guide to Ad Formats and optimisation you can download at Online Circle website.
ABOUT THE AUTHOR
Lucio Ribeiro is a co-founder and lead strategist of Online Circle Digital where he works with large and medium brands in developing their social media marketing strategies and execution. He is considered a thought leader on digital and social marketing, authoring articles in digital innovation and strategy, speaking at seminars and judging global awards.