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DIGITAL MARKETING NEWS

YouTube Red’s runaway success hints at video’s subscription future

Back in October the world got its first taste of YouTube Red, the video streaming giant's new app that allowed users to subscribe for an ad-free experience.

It looks like users are more than willing to shell out for uninterrupted videos: YouTube Red has just entered the App Store's Top Ten list. 

Red all about it

In addition to an ad-free experience across all of YouTube's apps (including YouTube Gaming and YouTube Music), Red also gives subscribers access to new content and channels, starting at US$9.99 per month.

Half of the subscription fee goes to YouTube content creators, however so far the app is only available in the US.

Future plans?

But there may be a caveat to YouTube Red's overnight success. The service came with a month-free trial period, and it's possible some (perhaps a lot) of users omitted to cancel their membership once their trial period expired.

Regardless, apps like Red indicate that YouTube is gearing up towards a paid subscription model, something music streaming platforms have long advocated.

For the rest of us, get in all the free Justin Bieber vids you can before the gravy train leaves town.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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