[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook Analytics to focus on Socioeconomics

Facebook has patented a new tool to help estimate the buying potential of perspective customers, using a new standard of metrics.

Master profilers

According to CBInsights, a decision tree collects data points on user education, history of travel, number of devices owned, and living situation.

The analytics tree assigns different values to data that when compiled give a detailed outline of the user's background. 

When coupled with a user’s geolocation stats of places lived, the prediction becomes a fairly detailed outline, which Facebook has been testing since July of 2016.

Facebook may not use the data?

Having published the patent in February of 2016, the company took their time before implementing tests, claiming Facebook “often seek patents for technology we never implement.”

A spokesperson continued to suggest “patents should not be taken as an indication of future plans,” which though technically true, begs a bit of skepticism.

Facebook is pioneering stronger methods to dictate purchase power of individuals and it’s hard to believe they won’t be using the new tool. But it's fairly safe to say, Facebook really knows its users.

What are your thoughts on the new analytics? Is it too much or on par with ad culture? Give us your thoughts in the comments below.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment