[SMK] Social Media Knowledge


Instagram innovates with ‘Collection’ ads

Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app.

Rise of the Collection Campaign

Following Facebook’s successful test of the new ad form, Instagram is continuing to “bring together video and direct-response in a compelling way that leads to better results across the board.”

High-end fashion and cosmetic brands Birchbox and Revolve are among the first to market through Instagram’s ‘Collection’ ads with 200 million followers being exposed to campaigns.

Instagram integral to Facebook

Facebook’s earnings are reportedly showing less users are engaging through the flagship social app, which has begun to effect the bottom line as well as more than five million advertisers.

Cross-platform flexibility has become essential to Facebook’s business model, with “about two-thirds of the visits to Instagram business profiles are from people who don’t yet follow them,” according to Facebook’s chief operating officer, Sheryl Sandberg.

Users aren’t just falling off the radar, but rather migrating within the company’s properties. This could lend to more advancements in online shopping, less lurking and more Instashopping.

Have you been using more Instagram than Facebook lately? What are your thoughts on the new shopping trends. Give us your thoughts in the comments.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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