[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram innovates with ‘Collection’ ads

Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app.

Rise of the Collection Campaign

Following Facebook’s successful test of the new ad form, Instagram is continuing to “bring together video and direct-response in a compelling way that leads to better results across the board.”

High-end fashion and cosmetic brands Birchbox and Revolve are among the first to market through Instagram’s ‘Collection’ ads with 200 million followers being exposed to campaigns.

Instagram integral to Facebook

Facebook’s earnings are reportedly showing less users are engaging through the flagship social app, which has begun to effect the bottom line as well as more than five million advertisers.

Cross-platform flexibility has become essential to Facebook’s business model, with “about two-thirds of the visits to Instagram business profiles are from people who don’t yet follow them,” according to Facebook’s chief operating officer, Sheryl Sandberg.

Users aren’t just falling off the radar, but rather migrating within the company’s properties. This could lend to more advancements in online shopping, less lurking and more Instashopping.

Have you been using more Instagram than Facebook lately? What are your thoughts on the new shopping trends. Give us your thoughts in the comments.

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