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DIGITAL MARKETING NEWS

Facebook App gets a Makeover

Facebook is set to overhaul its signature app to make posts and comments more legible on mobile.

I can see clearly now

Facebook’s new design is focused on making it more apparent as to where threads begin and end, while Instagram is getting comments reels to allow for sub-conversations.

Drawing from Messenger, Facebook is embracing the bubble text layout to make threading and speedy conversation more apparent to users, such as pop-up messages when in app or online.

Toning down the peripheral

Navigation icons (Like, Comment, Share, etc.) will no longer be opaque solids but rather line-drawn in a bid to take less attention away from the content.

Soon the classic globe icon will be replaced by a bell alert to reduce the visual distraction from what’s being posted.

You may see a little less blue as the classic white-on-royal back button becomes replaced by a black arrow on white landscape.

The new look is expected to rollout for Android and iOS over the coming weeks.

Are you ready for a refined look? Have you found issues with the old interface? Let us know in our comments section.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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