[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Apple to invest $1 billion in Original Content

Apple has thrown its hat into original programming, in an effort to join the ranks of top content creators.

Apple wants to be new HBO

Apple has already dabbled in original content, with programing such as ‘Planet of the Apps’ and ‘Carpool Karaoke,’ both launched via Apple Music.

The Wall Street Journal has reported the $1 billion budget to begin next year with consistent programing to be inline with the spending of HBO, who spent double that in 2017.

Apple is speculated to be adding 10 more programs to its lineup in 2018, and hopes to provide the same production quality as other subscription juggernauts like HBO and Netflix.

Talent doesn’t fall too far from the tree

Sony entertainment executives Jamie Erlicht and Zack Amburg have been tapped to oversee the launch of programming. The fledgling original content wing at Apple will be separate from the videos currently streamed through Apple Music.

To put the money in perspective, Amazon Prime Video plans to spend $4.5 billion through 2017, while Netflix is positioned to shell out $6 billion.

However, both ‘Planet of the Apps’ and ‘Carpool Karaoke’ received unfavourable reviews in their initial unveil, which may only bolster Apple to double down and take a more serious approach to programming.

Are you familiar with the previous Apple programing? Are you excited for the narrative potential? Let us know what you think in our comment section below.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment