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Instagram Stories – redefining creativity?

The popularity of Instagram Stories is creating new marketing potential, capturing attention through the vertical video format.

Vertical is the new horizontal

According to Instagram, more than 50% of businesses have created a Story within the last month to connect with audiences and communities.

Instagram’s Creative Shop give top tips for brands to create their own engaging Stories.

Get creative

The Progress Bar feature allows advertisers to illustrate a motion of contrast to what might be a series of still images, keeping the viewer engaged with what’s being presented.

15-Second Stories has been favoured more and more by brands for short-form video, where they can provide a more of a multimedia experience.

Emojify allows for some style to be added to any advert, bringing a little fun and familiar flare to users use to consuming Stories.

Yet it's the Swipe Up feature that adds the most interactive feel to a given advertisement, with the viewer being able to access information on a product instantly at the swipe of a finger.

Are you ready for Story adverts? Does this feel like a natural progression? Give us your thoughts in our comments below.

Learn with SMK through April

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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