[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook bets on Instant Games going global

While Instagram might get all the press, Facebook is throwing just a much gold at its other star app – Messenger.

The latest update is a fun one: Instant Games.

Power Up

Instant Games is now available on Messenger and the News Feed on mobile and desktop. On Messenger there’s a new game controller icon below the box where you type messages.

The games have a social angle, and include score-based games, leaderboards, and group thread conversations where you can challenge and compete with other users.

You can also discover and play games across the News Feed and Messenger through recommendations, posts, challenges, and the Facebook Pages of individual games.

Game On

Facebook has dabbled in games for a long time (is there anyone who hasn’t received a FarmVille request?) but now Facebook is allowing third-party developers to create bespoke games for the platform.

Facebook could also ease the barrier to gaming, by not requiring users to download additional apps

With Facebook expected to pass 2 billion users in June and Messenger boasting a cool 1 billion, could Facebook create the next Angry Birds? Or perhaps a version of Whack-A-Mole substituted with the face of your politician of choice.

Would you use Facebook for Instant Games? Let us know in the Comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU