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DIGITAL MARKETING NEWS

Chrome gets smarter and quicker Offline

Google has introduced a new feature to its flagship browser, which lets users download pages for future offline reading.

No data minutes left? No problem

The addition of a “Download Link” option within Chrome will let you save any link to be read at a later date.

An additional feature is the “Download Page Later” function, allowing pages to be marked in a queue and downloaded once wifi or data is re-enabled.

At present, these upgrades are only available for Chrome on Android but it will be interesting to see if other mobile browsers follow suit.

A kick in the Pocket

Google’s new endeavour may disrupt the market of other web-saving apps such as Instapaper and Pocket. According to Google, by opening a new tab, users will be able to see recently downloaded pages marked with an “offline badge.”

This isn’t the first-time Google has gone offline either. Google Maps also launched an offline mode allowing for specific locations to be downloaded and reviewed without data consumption. Chrome following suit may be a natural course.

Are you the type of person to research a link-heavy Wikipedia article? How valuable is the offline mode to you? Give us your thoughts in our comments section.

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