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DIGITAL MARKETING NEWS

Chrome gets smarter and quicker Offline

Google has introduced a new feature to its flagship browser, which lets users download pages for future offline reading.

No data minutes left? No problem

The addition of a “Download Link” option within Chrome will let you save any link to be read at a later date.

An additional feature is the “Download Page Later” function, allowing pages to be marked in a queue and downloaded once wifi or data is re-enabled.

At present, these upgrades are only available for Chrome on Android but it will be interesting to see if other mobile browsers follow suit.

A kick in the Pocket

Google’s new endeavour may disrupt the market of other web-saving apps such as Instapaper and Pocket. According to Google, by opening a new tab, users will be able to see recently downloaded pages marked with an “offline badge.”

This isn’t the first-time Google has gone offline either. Google Maps also launched an offline mode allowing for specific locations to be downloaded and reviewed without data consumption. Chrome following suit may be a natural course.

Are you the type of person to research a link-heavy Wikipedia article? How valuable is the offline mode to you? Give us your thoughts in our comments section.

Learn with SMK through April

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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