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DIGITAL MARKETING NEWS

Chrome gets smarter and quicker Offline

Google has introduced a new feature to its flagship browser, which lets users download pages for future offline reading.

No data minutes left? No problem

The addition of a “Download Link” option within Chrome will let you save any link to be read at a later date.

An additional feature is the “Download Page Later” function, allowing pages to be marked in a queue and downloaded once wifi or data is re-enabled.

At present, these upgrades are only available for Chrome on Android but it will be interesting to see if other mobile browsers follow suit.

A kick in the Pocket

Google’s new endeavour may disrupt the market of other web-saving apps such as Instapaper and Pocket. According to Google, by opening a new tab, users will be able to see recently downloaded pages marked with an “offline badge.”

This isn’t the first-time Google has gone offline either. Google Maps also launched an offline mode allowing for specific locations to be downloaded and reviewed without data consumption. Chrome following suit may be a natural course.

Are you the type of person to research a link-heavy Wikipedia article? How valuable is the offline mode to you? Give us your thoughts in our comments section.

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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