[SMK] Social Media Knowledge


Facebook trials ‘Latest Conversations’ for Trends

Facebook is testing a new way to keep us chatting, and engagement levels healthy.

It’s called “Latest Conversations”.

Conversation starter

“Latest Conversations” appears in the search bar, and displays public posts around topics users are discussing at the moment. These are updated in real-time.

You can see how hot a topic is, thanks to a counter showing how many users are discussing it around the globe.

The feature casts a wide net: many of the “Latest Conversations” have over 1 millions users currently chatting, and topics come in a variety of languages.

Real time

“Latest Conversations” is Facebook's most recent advance in its fight against fake news, and bid to bring users out of their social echo chambers.

While conversations aren’t ranked based on relevancy or location, it’s potentially a new way to expose users to different strains of thought.

And as a nice side benefit for Facebook, "Latest Conversations" might take a small chunk away from Twitter’s dominance of the real-time news space.

Let us know what you think about Facebook’s efforts to burst our bubbles, in the Comments.

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