Facebook has announced a new marketing feature where entire households will all see the same ads, based on the family’s income and composition.
Just like TV, you will all see the same ads
The new algorithm will allow advertisers to target a household as a whole and measure the effectiveness of group driven campaigns.
The new push is meant to attract brands who favour TV advertising, whom they have tried to win over in the past with mid-roll ads and previews for upcoming original shows.
In theory, larger companies would be able to lobby families and roommates into planning holidays or shared products, such as Amazon Echo or Google Home.
We want you on our list
Advertisers are going to be able choose between a Custom Audience list of contact info with ad-specific identifiers or create new audiences via Facebook’s traditional ad-targeting format of age, gender, interests and location.
Facebook will use what relationships are declared on individual profiles to ascertain whether a household is a family or room mates and tailor specific ads accordingly.
Are you interested in a more catch-all ad approach? Does this feel like a step in the right direction? Give us your opinion in the comments below.