[SMK] Social Media Knowledge


Facebook brings Ads for the whole household

Facebook has announced a new marketing feature where entire households will all see the same ads, based on the family’s income and composition.

Just like TV, you will all see the same ads

The new algorithm will allow advertisers to target a household as a whole and measure the effectiveness of group driven campaigns.

The new push is meant to attract brands who favour TV advertising, whom they have tried to win over in the past with mid-roll ads and previews for upcoming original shows.

In theory, larger companies would be able to lobby families and roommates into planning holidays or shared products, such as Amazon Echo or Google Home.

We want you on our list

Advertisers are going to be able choose between a Custom Audience list of contact info with ad-specific identifiers or create new audiences via Facebook’s traditional ad-targeting format of age, gender, interests and location.

Facebook will use what relationships are declared on individual profiles to ascertain whether a household is a family or room mates and tailor specific ads accordingly.

Are you interested in a more catch-all ad approach? Does this feel like a step in the right direction? Give us your opinion in the comments below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment