In a bid to make it easier to reach more of Facebook's 1.28 billion users, the social network now lets you translate posts into different languages.
Chatterbox
Now when you compose a post, Facebook automatically scans it and offers to translate into another language.
If you translate your post from English to Italian, only users with their default language set to Italian will see your translated post.
This means your English-speaking friends and followers won't be inundated with posts in another language.
Tongue tied
The feature has been available on Pages for some time, but is now available for all users.
Posts can be tweaked before posting, and even targeted to certain user groups.
With around 50% of Facebook users speaking a language other than English, the tool could help brands reach far wider audiences.
Especially with landmark events such as the 2016 Summer Olympics coming up in Rio.
RECOMMENDED FOR YOU
Facebook Rebrands All Videos as Reels in Major Shift
Meta is doubling down on short-form video by reclassifying…
Meta is doubling down on short-form video by reclassifying…
Meta Brings AI Video Editing to Instagram and Meta AI
Meta has launched a new AI-powered video editing feature…
Meta has launched a new AI-powered video editing feature…
Google Expands AI Max To Boost Search Ads
As generative AI continues to reshape how people interact…
As generative AI continues to reshape how people interact…