[SMK] Social Media Knowledge


Facebook checks Accidental Clicks

Marketers utilising Facebook’s Audience Network no longer need be concerned with paying for unintentional clicks of their adverts.

Accidental clicks no more

Brett Vogel, Facebook’s Product Marketing Manager, has announced their metrics will no longer be including false clicks in the analytics released to publishers and marketers using the service.

When a user backtracks to their original page within two seconds or less, Facebook will dismiss these clicks from the provided analytics. However, the two-second threshold is just a starting point.

But where do we go from here?

For those publishers concerned their bottom line may be less robust as a result of the new accounting, Vogel has also specified that the vast majority will not be affected.

By and large, the ads generating significant clicks aren’t being watered down by the accidental browsing. The new change is meant to curb dissatisfied experiences of perspective audiences.

A new metrics system will now share a count of billable and non-billable impressions. Advertisers will not be paying for non-human traffic but the number will still be available. 

Have you found accidental clicks to be an issue? Are you ready for refined analytics? Let us know what you think in the comments section below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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