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DIGITAL MARKETING NEWS

Facebook checks Accidental Clicks

Marketers utilising Facebook’s Audience Network no longer need be concerned with paying for unintentional clicks of their adverts.

Accidental clicks no more

Brett Vogel, Facebook’s Product Marketing Manager, has announced their metrics will no longer be including false clicks in the analytics released to publishers and marketers using the service.

When a user backtracks to their original page within two seconds or less, Facebook will dismiss these clicks from the provided analytics. However, the two-second threshold is just a starting point.

But where do we go from here?

For those publishers concerned their bottom line may be less robust as a result of the new accounting, Vogel has also specified that the vast majority will not be affected.

By and large, the ads generating significant clicks aren’t being watered down by the accidental browsing. The new change is meant to curb dissatisfied experiences of perspective audiences.

A new metrics system will now share a count of billable and non-billable impressions. Advertisers will not be paying for non-human traffic but the number will still be available. 

Have you found accidental clicks to be an issue? Are you ready for refined analytics? Let us know what you think in the comments section below.

Learn with SMK through October

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October's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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