[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram Live toys with new Friend Invites for videos

Instagram users will soon be able to invite friends to join in on live video.

The more the merrier

The idea is for users to “hang out and go live together.” The new feature is meant to spur live interaction between friends, akin to Skype or Facebook Video.

The new initiative is spurred on by the popularity of Instagram Live following its launch last November, and offers more engagement when connecting with friends

How it works

For users engaging in the testing phase, simply tap the icon found at the bottom-right of the screen while broadcasting within Instagram Live.

Next, a list of active users viewing the livestream will be made available and you need only tap “add” to send an invite to join. Once a user accepts, the viewscreen will split to show the original user on top with the new invited user just beneath.

Liking and comments will be business as usual. This is a smart step forward in expanding on the flexibility of Instagram’s existing network.

Have you dabbled with Instagram Live? Does this new addition sound exciting to you? Let us know in our comments below.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment