[SMK] Social Media Knowledge


Facebook cracks down on Low-Quality Web Pages

Facebook is cracking down big time on low-quality and misleading web pages.

Here’s what you need to know.

False Advertising

Since 2016 Facebook’s policy has prevented businesses with low-quality web page experiences advertising on the platform.

Now Facebook is extending its enforcement into organic posts in the News Feed.

Keep it clean

To keep on the straight and narrow, Facebook recommends avoiding the following actions:

·      A disproportionate volume of ads relative to content.

·      Feature sexually suggestive or shocking content.

·      Link to Pages that contain malicious or deceptive ads, which include prohibited content.

·      Pop-up ads or interstitial ads.

Glass half full

The good news if that if you’re among the vast majority of advertisers who don’t subscribe to these shady practices, you might see an engagement bump once the new rules kick in over the coming months.

Do you think Facebook’s update will affect your Page? Let us know in the Comments.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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