[SMK] Social Media Knowledge


Facebook cracks down on Low-Quality Web Pages

Facebook is cracking down big time on low-quality and misleading web pages.

Here’s what you need to know.

False Advertising

Since 2016 Facebook’s policy has prevented businesses with low-quality web page experiences advertising on the platform.

Now Facebook is extending its enforcement into organic posts in the News Feed.

Keep it clean

To keep on the straight and narrow, Facebook recommends avoiding the following actions:

·      A disproportionate volume of ads relative to content.

·      Feature sexually suggestive or shocking content.

·      Link to Pages that contain malicious or deceptive ads, which include prohibited content.

·      Pop-up ads or interstitial ads.

Glass half full

The good news if that if you’re among the vast majority of advertisers who don’t subscribe to these shady practices, you might see an engagement bump once the new rules kick in over the coming months.

Do you think Facebook’s update will affect your Page? Let us know in the Comments.

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
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  • Module 3: Optimising Influencer Campaigns With Social Ads
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