[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

360 camera certification by Google

Google has announced a new certification standard for ‘Street View ready’ cameras.

Street View standards

The new standards rate a cameras’ technical specs using compatibility with Google’s own Street View as the benchmark.

Already, there are twenty Google certified 360-degree cameras prepped for launch in 2017.

Four standards

The certification standards cover four different functional focal points: mobile, auto, VR and workflow.

‘Mobile ready’ certification simply means that a camera’s got what it takes to upload to Street View directly from the image capture device. The ‘auto ready’ standard is geared towards vehicle mounted cameras.

‘VR ready’ indicates more advanced virtual reality capabilities. ‘Workflow ready’ certified cameras will integrate smoothly with the Street View Publish API for desktop publishing capability.

Brand appeal

These new certifications will add value for some consumers. There may be some questions about how much Street View compatibility translates into broader applications.

More immediately, these certifications will appeal to photo tech promoters.

The Street View brand is well recognised. Further, it’s a leader of 360 visualisations online. As such, the certification is a top opportunity for camera manufacturers and marketers to leverage that established brand.

Will Google certification be a factor in your next camera purchase decision?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment