Facebook’s launching a crackdown on any ads with sensationalist language and misleading rhetoric.
More than talk
Facebook’s latest announcement to demote malicious content introduces a new system of penalisation for advertisers not adhering to the new code of conduct.
Back in May of 2017, Facebook announced it was going to actively target shocking and disruptive content on their platform. Their focus soon turned towards low quality ads.
So what fits the criteria? Any Facebook ad that includes exaggerated headlines but fails to deliver an anticipated response on the landing page will be demoted immediately.
Users will be happy to hear that the standard “You won’t believe what happened next” and “You’ll be shocked at the results” are being labeled as engagement bait and will also be targeted.
Click bait and engagement bait are the two primary genus that make up Facebook’s definition of a low quality ad. Advertisers flagged for consistent low quality may be fined on top of having their ads pulled.
It's not just consumers that have had enough either. Many advertisers have seen low quality ads impersonate their own content and become avoided by shoppers as a result. The day of critical ad viewership may have finally arrived.
Are you happy to hear Facebook is further cracking down on fake ads? Do you think they will be successful? Give us your thoughts in the comments below.