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DIGITAL MARKETING NEWS

Facebook fed up with Clickbait

Facebook’s launching a crackdown on any ads with sensationalist language and misleading rhetoric.

More than talk

Facebook’s latest announcement to demote malicious content introduces a new system of penalisation for advertisers not adhering to the new code of conduct.

Back in May of 2017, Facebook announced it was going to actively target shocking and disruptive content on their platform. Their focus soon turned towards low quality ads.

So what fits the criteria? Any Facebook ad that includes exaggerated headlines but fails to deliver an anticipated response on the landing page will be demoted immediately.

Cyber undesirables

Users will be happy to hear that the standard “You won’t believe what happened next” and “You’ll be shocked at the results” are being labeled as engagement bait and will also be targeted.

Click bait and engagement bait are the two primary genus that make up Facebook’s definition of a low quality ad. Advertisers flagged for consistent low quality may be fined on top of having their ads pulled.

It's not just consumers that have had enough either. Many advertisers have seen low quality ads impersonate their own content and become avoided by shoppers as a result. The day of critical ad viewership may have finally arrived.

Are you happy to hear Facebook is further cracking down on fake ads? Do you think they will be successful? Give us your thoughts in the comments below.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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