[SMK] Social Media Knowledge


Facebook gives Group Admins more Power

Facebook has just given Group Admins a lot more power on the platform. Here’s what you need to know.

Group Think?

Mark Zuckerberg announced the tools at the first-ever Facebook Communities Summit in Chicago.

These tools are aligned with Facebook’s new mission over the next decade: “Give people the power the build community and bring the world closer together”.

The first tool is Group Insights, which will give Admins access to real-time metrics around the growth, engagement, and membership of their Group. This includes the periods where members are most engaged.

There’s also a more streamlined approach to admitting new members, which can be filtered based on categories such as gender and location.

Keep it clean

If your Group has a member acting poorly, Admins can now remove this user and all the content they’ve created in the Group such as posts, comments, and adding other people.

Finally, Group Admins and moderators can now schedule posts, while a Group-linking feature is being tested, which allows Admins to recommend related Groups to members.

Over 1 billion Facebook users around the world use Groups – are you one of them? If so let us know in the Comments.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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