[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook goes Interactive with Video

February 11, 2022

Facebook wants users to go “truly interactive”, step away from passive viewing and become more participatory – in videos at least.

Engage

The social network wants online viewing audiences to participate with live-streamed content, making viewing more meaningful.

Facebook recently announced new ways for creators and publishers to create engaging and interactive video, starting with a polling features for on-demand and Live videos.

They’ll also be releasing features for the “gamification for Live,” tools meant to help add polls, challenges, and quiz questions.

How it’s going

Facebook saw success incorporating polls into their Watch show “Help Us Get Married,” where viewers could vote on wedding plan details like theme and venue.

New interactive gameshows are also coming to Facebook Watch to further test student participation. Shows include “Confetti” by INSIDER (a daily pop-culture quiz show), “Outside your Bubble” by BuzzFeed News (a cross-culture quiz show), and “What’s in the Box” by Fresno.

From testing knowledge to guessing what’s in a box, which does sound sort of fun, Facebook is throwing everything it can against the wall to see what sticks. 

What do you think about the new gameshow formats and polling features? Let us know what you think in our comment section below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment

RECOMMENDED FOR YOU