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DIGITAL MARKETING NEWS

Why Facebook now requires Consent

In a continuing effort to crack down on advertisers looking to employ mass phone targeting and email targeting, Facebook has explicitly stated permission from consumers is non-negotiable.

Watching the ad men

To avoid future privacy scandals, Facebook has added new accountability and transparency conditions for businesses using its Custom Audiences tool for phone and email based ads.

As of July 2, marketers must declare how contact info of perspective users was collected, and whether they used avenues provided by Facebook, one of its partners, or both.

The agency of ads

Third-party data brokers like Datalogix and Acxiom have already been blocked from uploading data sets to Partner Categories, for failing to adhere to the new guidelines and safeguards.

Facebook’s Custom Audiences tool is one of their most valuable generators of revenue because it encourages repeat businesses with existing or overlapping customers.

Facebook will now share “Original Data Source” fields stating who collected customer info. Users in turn can click the “Why Am I Seeing This Ad?” button in the drop down menu to understand how they were targeted.

Some may not be happy with the ‘why’ but they’ll at least appreciate the ‘how.’ 

What are your thoughts on the extra transparency demanded of Facebook advertisers? Give us your opinion in the comment section.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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