[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook goes local with SMBs

Facebook is partnering with millions of small businesses across the US to fine-tune marketing campaigns focused on local impact and participation.

Going big by going smaller

The social network juggernaut is launching an integrated advertising strategy tailored for SMBs to help them thrive locally and beyond. The name of this new feature: “Keep It Local.”

Created in partnership with 72andSunny, the new campaign will run for eight weeks straight in four US cities: Sacramento, San Diego, Nashville, and Columbus.

The goal is to foster a stronger presence in online and local communities, utilising Facebook Community Boost events for free advice, training, and improved digital skills.

The breakdown

Sacramento’s campaign will be focusing on businesses with an “other worldly” and supernatural feel, San Diego’s is taking a look at zany 24-hour businesses, while Nashville’s is capitalising on local businesses with one foot in the music industry.

Lastly, Columbus is giving attention to family, friend, and joint-spousal owned businesses which will provide unique insight into the more personal aspects of running an enterprise.

With so much coverage there are sure to be some juicy analytics yielded from the different kind of small businesses out, making up more than 90% of current global industry.

Do you have a small business and are curious about Facebook’s new push? We want to know what you think in our comments section.

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment