Facebook is partnering with millions of small businesses across the US to fine-tune marketing campaigns focused on local impact and participation.
Going big by going smaller
The social network juggernaut is launching an integrated advertising strategy tailored for SMBs to help them thrive locally and beyond. The name of this new feature: “Keep It Local.”
Created in partnership with 72andSunny, the new campaign will run for eight weeks straight in four US cities: Sacramento, San Diego, Nashville, and Columbus.
The goal is to foster a stronger presence in online and local communities, utilising Facebook Community Boost events for free advice, training, and improved digital skills.
Sacramento’s campaign will be focusing on businesses with an “other worldly” and supernatural feel, San Diego’s is taking a look at zany 24-hour businesses, while Nashville’s is capitalising on local businesses with one foot in the music industry.
Lastly, Columbus is giving attention to family, friend, and joint-spousal owned businesses which will provide unique insight into the more personal aspects of running an enterprise.
With so much coverage there are sure to be some juicy analytics yielded from the different kind of small businesses out, making up more than 90% of current global industry.
Do you have a small business and are curious about Facebook’s new push? We want to know what you think in our comments section.