[SMK] Social Media Knowledge


Twitter hands Explore tab to Advertisers

Twitter is testing a new feature for what it calls Promoted Trend Spotlight Ads, with a repurposed Explore tab.

Adapt and pivot

VGIF banners may start to invade Explore feeds along with image backgrounds for your first two visits in a 24-hour period. Disney is among the first to pilot the new ad spotlight.

This formidable ad unit actually works by demoting organic content in Explore to make room for adverts with stronger revenue potential, seeing more promise than the Timeline ads of yesteryear.

Twitter has been continuing to climb the ladder since its impressive Q1 earnings of US$665 million and resting at a share price of US$44 , nearly 3X its yearly low.

Twitter gettin’ busy

According to a Twitter rep, “We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform.”

Marketers can already buy into Promoted Trends, however Spotlight ads get inserted within the list of Twitter’s most trending topics.

Disney’s Winnie the Pooh and Christopher Robin will be appearing among the new ad medium. The format may be more eye-catching than its predecessor and if so, let the tweeting begin.

What do you think about the upgrade to Promoted Trends? Have you utilised the service for your business? Let us know in the comments section.


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