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Facebook Groups gets Prize Pixel

As part of a broader push to give Facebook Groups the full meal deal, admins now get their very own pixel.

Strength in Numbers

Like the regular Facebook pixel, the addition will let admins track user behaviour after clicking on a post. 

This info will be displayed on the Groups' Insights Page, and can be accessed by Group admins. At this stage, only groups with 250 members or more are eligible for the pixel.

Community cash

Until recently, much of Facebook's interest around Groups has been benignl, with the aim of getting back to the platform's communal origins. 

However Facebook has gradually been rolling out more monetisation options for Groups, (such as subscriptions), where engagement levels are typically higher.

The addition of the the Facebook pixel could mean marketers finally start to take an interest in a gander of Groups. Will you?

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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