[SMK] Social Media Knowledge


Google’s new Predictive Tool for Campaign Creative

Google is giving advertising folk a new prediction tool to guide online ad campaign creative.

Strength workouts

‘Google Ad Strength’ rates ads on a scale from ‘Poor’ to ‘Excellent’. They say it’s mainly based on relevance, with a few other factors.

Where the rating comes up as anything other than ‘Excellent’, the AI-driven interface will also provide actionable feedback that should make it easier to refine ads for effectiveness.

Weight of relevance

Relevance is revered in Google’s algorithms, as the way to show people what they need, at the time they want it. In search results, it’s a no-brainer: it’s the primary purpose that motivates searchers.  

In advertising, though, relevance a key factor in transforming views into actions. Google’s research has found that ‘91 percent of mobile users bought or plan to buy something after seeing an ad they described as relevant.’


Online Advertisers can see Ad Strength ratings in a dedicated column when they review campaign metrics in Google Ads.

Eventually, it’ll also show up in the composer screen, to give dynamic feedback when writing text for a responsive search ad. That should come soon.

Will you rely on the new Ad Strength rating to give greater confidence in your creative?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.


Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

Leave a Comment