[SMK] Social Media Knowledge


Facebook: How to drive referrals without Clickbait

While the News Feed has long been pay-to-play, there are still certain practices to ensure your content, and advertising dollars, are put to best use.

To help you along, Facebook has released a guide to driving referrals without resorting to click-bait.

Stay true

Make sure your headlines inform, rather than sell. So avoid overly hyped language, and ending headings with ellipsis.

Facebook recommends trying text prompts and calls-to-action in your posts to encourage engagement, rather than withholding information unless the user clicks.

Straight and narrow

It’s best to post headlines that set realistic expectations.

For example if you’re reviewing a new product, it’s probably best not to refer to it as “the best product ever made!”. Even if you think it is.

Don’t exaggerate. If your content is up to par it won’t need flashy window dressing.

Share with care

Sharing top content with your audience is good thing, but make sure you’re not reposting articles with click-bait or spammy headlines.

Even if you didn’t create a suspect post, by sharing it Facebook may bump down the post distribution for your Page.

Facebook suggests sharing non-clickbait content and driving engagement with your personal voice. All pretty sensible stuff, really.

To find out more visit facebook.com/facebookmedia.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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