[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook: How VR works with social

There's been a lot of talk about Virtual Reality (VR) of late. But sometimes it's hard to see how wearing a headset fits in with you marketing plan.

Now Facebook has released a report outlining how VR and social can work together. 

Cyber and social space

Facebook commissioned Neurons Inc to study how people reacted to having a conversation wearing an Oculus Rift headset, versus face to face chatting.

60 participants were divided into pairs and instructed to have two conversations: one in VR and one in person.

Participants wore EEG headsets to measure brain signals, plus levels of comfort and engagement. 

Findings

The study found participants, in particular introverts, were able to successfully establish relationships in the virtual environment. They were more likely to reveal personal information about themselves, and felt a greater connection to their partners in VR.

Most participants had never used VR before, yet the EEG results showed positive motivation levels in the prime range of cognitive effort.

In other words, participants were primed to remember and process information.

Takeways

Participants said they wanted to use VR for professional, social, and entertainment purposes.

These included researching holidays (65%), interacting with colleagues (59%), and viewing products in a shop without having to visit (60%).

While mainstream VR adoption is still aways off, Facebook says marketers should begin considering how it can be used in campaigns, especially with early adopters.

In the meantime, there's 360 degree video if you need a gateway drug.
 

 

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment