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DIGITAL MARKETING NEWS

LinkedIn’s massive redesign looks flashy, and a little like Facebook

LinkedIn has unveiled a massive redesign to its desktop, in a bid to make the platform less cluttered, and arguably more like Facebook.

Fresh start

The update is LinkedIn's biggest ever overhaul, and features larger icons for better navigation, always-on Facebook-style chat windows, a universal search bar, and tweaked colour palette.

LinkedIn says the feed has also been reworked to show more relevant posts, and also gives insights into who is reading your content.

Engagement booster?

Aside from looking pretty and being more in line with LinkedIn's mobile experience, the new-look desktop also suggests users you might want to start a conversation with.

Since being acquired by Microsoft last year, LinkedIn has released a string of major updates. Time will tell if the facelift can boost the platform's less than stellar engagement rates.
 

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