[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook improves Live API

Facebook  is introducing new tools to aid publishers and developers in creating more efficient Facebook Live broadcasts.

Reaching audiences with better tools

The improved tools include of a new automated encoder configuration and frame-accurate start times. The former boasts enhanced encoder settings, to improve Facebook Live streams.

While frame-accurate start will help publishers better determine when a Live API broadcast is accessible to audiences, allowing for a countdown clock and more specificity as to when a video goes live.

All Facebook publishers can access

The new Live API features can be accessed within the broadcast setup dashboard, which will also enable publishers to work with video solutions providers on incorporating the recent updates.

The updates could bring more brands over to Live, which so far has been more popular with users and celebs than advertisers.

Have you been watching Facebook Live’s content? Have you noticed any of the shortfalls in the previous platform? Give us your thoughts in the comments below.

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Launches Sponsored Newsletters

LinkedIn’s expanding its sponsored articles ad option to sponsored…

LinkedIn’s expanding its sponsored articles ad option to sponsored…