As a platform for eCommerce, Shopify has an ally in Instagram. Together, they may sell everything you see.

Social catalogues

Shopify shops are integrating with Instagram. Users will be able to tag products in their posts, while customers who tap the tags will be linked to online stores.

It’s efficient and it’s expanding.

Prior to 16 October 2017, the feature was only for vetted vendors in the US. Now, it’s a brave new era.

How to get prep

If you wanna be Instagram ready, you gotta get with Facebook.

To get retail-ready with Shopify for Instagram, follow these steps:

• Set up a Facebook Business account and Facebook product catalogue.

• In Shopify, set up a Facebook sales channel and Online Store sales channel.

• Set up an Instagram business profile for the online store.

Direction

The parternship looks pretty well integrated, and hints at many such pairings in the future. 

Want the latest official word on the matter, direct from Shopify? Sign up at shopify.com/instagram. They’ll be in touch.

As Amazon sets its sights on the Aussie market, could Shopify+Instagram beat them to it?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.