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DIGITAL MARKETING NEWS

Facebook Inc. ups Data-Tracking

Facebook is bringing VPN security to the app from its recently acquired data-security service, Onavo Protect.

Protect and serve(r)

Users will be able to better avoid malicious websites and keep personal info secure, while Facebook gains the ability to monitor user activity and trends.

Onavo’s VPN will enable Facebook to gain greater insight on other fast-rising apps, which apps are on decline, what features seem to be gaining traction, and an overall sense of competition.

Knowledge gives edge

In the back and forth battle of the Stories section with Snapchat, Facebook has already used its new analytics to ascertain its own Instagram Stories was impacting competition engagement.

Onavo also prompted Facebook to acquire the teen compliment app ‘tbh’ allowing them to integrate a similar Q&A feature into its own app.

As a complimentary security service and analytics tool, Onavo has seen over 33 million installs across Apple and Google Play, making it one of the biggest names in online security.

Have you heard of Onavo Protect? Have you used it through your Facebook? Let us know in our comment section.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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