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Facebook IQ: How streaming has changed the game

Just a few years ago Netflix, Amazon Prime, and Stan were hardly household names. Today these streaming giants have entered our living rooms, and even our lexicon (ergo: to Netlfix and chill).

Facebook’s noticed, and recently released its own video app for Apple TV. It’s also just published a study into how streaming has changed our viewing habits.

Read on for the highlights.

Streamers are beamers

The team at Facebook IQ surveyed 2000 frequent TV watchers in the US and Canada, to better understand their preference for content delivery.

Unsurprisingly, 71% of Millennials surveyed said they prefer Streaming over TV, or a combination of TV and Streaming.

Gen Xers like a mix of TV and Streaming (31%), while 64% of Boomers opt for the tradition TV.

Millennials report that on-demand programming is the main appeal of Streaming, while Boomers report that cost often steers then away from subscription services.

Chatterbox

Millennials are 1.24X more likely to talk about streaming shows compared to other topics.

Conversely, Boomers are 1.74X less likely to shoot the breeze about streaming.

The language around these mediums is also unique. Users are most likely to use terms such as “Season”, “Favourite”, and “Amazing” when discussing streaming shows.

While “Friends”, “Tonight”, and “Family” circulate most often around cable TV chats.

Mobile first

Streamers also rely on friends’ recommendations when discovering new shows.

Streamers are 1.93X more likely to discover new content on Facebook that TV viewers, and 2.61X more likely to use a mobile device when searching out new shows.

Women are 1.23X more likely than men to select a show based on the number of episodes, so they can “binge watch” entire seasons. House of Cards, anyone?

To read the full report visit insights.fb.com.

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