[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook kicks goal with soccer partnership

Mobile mogul, TV titan, News Feed ninja: Facebook might be many things, but it's never been that sporty.

Until now…

Goalies

Facebook has secured a deal that will see the platform live streaming 22 Major League Soccer (MLS) matches.

The matches will be called by Facebook commentators, and come packaged with additional content such as interactive graphics and videos, as well as polling features and fan Q&As.

There will also be "Matchday Live" shows posted on the MLS Facebook Page.

Offside?

Facebook retains the rights to stream the entire MLS season in English, while matches will be broadcast on Univision in Spanish.

Facebook's live streams will be available on desktop and mobile, however camera angles will be optimised for mobile viewing.

Sporting chance

The move comes after Twitter live streamed matches from Wimbledon, the NFL,  and NBA playoffs.

It also fits with Facebook's broader plans of moving into live streaming and content creation.

Will the AFL or Rugby eventually migrate from networks onto our News Feed? We're betting that would be a match worth watching.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU