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DIGITAL MARKETING NEWS

Facebook kicks goal with soccer partnership

Mobile mogul, TV titan, News Feed ninja: Facebook might be many things, but it's never been that sporty.

Until now…

Goalies

Facebook has secured a deal that will see the platform live streaming 22 Major League Soccer (MLS) matches.

The matches will be called by Facebook commentators, and come packaged with additional content such as interactive graphics and videos, as well as polling features and fan Q&As.

There will also be "Matchday Live" shows posted on the MLS Facebook Page.

Offside?

Facebook retains the rights to stream the entire MLS season in English, while matches will be broadcast on Univision in Spanish.

Facebook's live streams will be available on desktop and mobile, however camera angles will be optimised for mobile viewing.

Sporting chance

The move comes after Twitter live streamed matches from Wimbledon, the NFL,  and NBA playoffs.

It also fits with Facebook's broader plans of moving into live streaming and content creation.

Will the AFL or Rugby eventually migrate from networks onto our News Feed? We're betting that would be a match worth watching.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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