[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook gives marketers cross-platform stats

In reaction to claims that the social network hasn’t been sharing enough analytics with advertisers, Facebook’s metrics department is releasing a cross-platform dashboard to do just that.

Know the score

After a three-year run, Facebook is folding Atlas, their in-house ad server, to bring about Advanced Measurement, a more accessible metrics tool for all advertisers.

Until recently, metrics were only made available to Facebook’s largest advertisers.

As companies promote throughout Facebook, Instagram, and affiliated cross-device platforms, campaigns can be more readily analysed.

Monthly reports on attribution and reach

Advertisers can now follow which ads drive the most traffic pertaining to specific sites and publishers, while clicks, conversions, and last-click rates can be quantified and compared.

Advanced Measurement also hones in on specific users, condensing hard numbers on device usage, gender, and age.

This update is Facebook’s push to become more transparent with metrics after the reveal of last year’s bloated numbers pertaining to video ads.

In the wake of cooperating with a Media Rating Council audit, Facebook is looking to re-prove their effectiveness as the world’s largest cross-platform advertisement service.     

Learn with SMK through Dec 2022

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

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