[SMK] Social Media Knowledge


Facebook gives marketers cross-platform stats

In reaction to claims that the social network hasn’t been sharing enough analytics with advertisers, Facebook’s metrics department is releasing a cross-platform dashboard to do just that.

Know the score

After a three-year run, Facebook is folding Atlas, their in-house ad server, to bring about Advanced Measurement, a more accessible metrics tool for all advertisers.

Until recently, metrics were only made available to Facebook’s largest advertisers.

As companies promote throughout Facebook, Instagram, and affiliated cross-device platforms, campaigns can be more readily analysed.

Monthly reports on attribution and reach

Advertisers can now follow which ads drive the most traffic pertaining to specific sites and publishers, while clicks, conversions, and last-click rates can be quantified and compared.

Advanced Measurement also hones in on specific users, condensing hard numbers on device usage, gender, and age.

This update is Facebook’s push to become more transparent with metrics after the reveal of last year’s bloated numbers pertaining to video ads.

In the wake of cooperating with a Media Rating Council audit, Facebook is looking to re-prove their effectiveness as the world’s largest cross-platform advertisement service.     

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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