[SMK] Social Media Knowledge


Facebook launches Youth Portal

While Facebook has faced a lot of flak this year, you can’t accuse the platform of resting on its rather expensive laurels.

Along with a bunch of updates to privacy settings and measures to combat fake news, Facebook has launched Youth Portal to connect with the kids.

Age of Reason

The portal is designed to inform and educated teens around subjects spanning privacy, data retention, bullying, and online safety. There are also broad tips for using social media in a safe and responsible way.

Information is presented in easy-to-read language, and largely stripped of dense legal-speak.

Solid base

Facebook collaborated with policymakers, privacy experts, and UX designers for Youth Portal’s content, and the info is available in 60 languages.

The portal builds on Facebook’s existing practice of sharing tips with teen users, directly in their News Feed. 

But this resource is not just for kids. Youth Portal is valuable reading for adults (and marketers) making sure they’re up to speed with Facebook’s latest policy updates.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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