[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook revs up Dynamic Auto Dealership Ads

Facebook is making new lead-gen features available to car dealerships that can be fed right through their CRM.

Connecting with the consumer

Ads created using a dealership’s vehicle catalogue can deliver leads directly to a salesperson’s customer relations marketing system, and improve highlighted inventory with stronger local campaigns.

Both Hub City Ford and Camping World (an RV dealership) have been beta-testing the new ad system in the US state of Louisiana. By targeting website visitors for a test drive, 154 leads resulted in 34 additional car sales.

Ads that only included in-stock inventory coupled with an existing lead-form generated 3X the return on ad spending.

The journey

Dynamic ads for auto dealerships was launched last November to foster a more personalised experience, allowing vehicle lists to be uploaded along with details of make, model, price, and location.

The latest update is fine-tuning the ad product and providing dealerships with more control over a given ad’s lead generation.

Stay tuned to see if the feature gets a wider roll out.

What are your thoughts on the latest updates for dynamic ads? Are you surprised by the success? Let us know your thoughts in the comments below.

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment