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DIGITAL MARKETING NEWS

Facebook revs up Dynamic Auto Dealership Ads

Facebook is making new lead-gen features available to car dealerships that can be fed right through their CRM.

Connecting with the consumer

Ads created using a dealership’s vehicle catalogue can deliver leads directly to a salesperson’s customer relations marketing system, and improve highlighted inventory with stronger local campaigns.

Both Hub City Ford and Camping World (an RV dealership) have been beta-testing the new ad system in the US state of Louisiana. By targeting website visitors for a test drive, 154 leads resulted in 34 additional car sales.

Ads that only included in-stock inventory coupled with an existing lead-form generated 3X the return on ad spending.

The journey

Dynamic ads for auto dealerships was launched last November to foster a more personalised experience, allowing vehicle lists to be uploaded along with details of make, model, price, and location.

The latest update is fine-tuning the ad product and providing dealerships with more control over a given ad’s lead generation.

Stay tuned to see if the feature gets a wider roll out.

What are your thoughts on the latest updates for dynamic ads? Are you surprised by the success? Let us know your thoughts in the comments below.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

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