[SMK] Social Media Knowledge


Facebook revs up Dynamic Auto Dealership Ads

Facebook is making new lead-gen features available to car dealerships that can be fed right through their CRM.

Connecting with the consumer

Ads created using a dealership’s vehicle catalogue can deliver leads directly to a salesperson’s customer relations marketing system, and improve highlighted inventory with stronger local campaigns.

Both Hub City Ford and Camping World (an RV dealership) have been beta-testing the new ad system in the US state of Louisiana. By targeting website visitors for a test drive, 154 leads resulted in 34 additional car sales.

Ads that only included in-stock inventory coupled with an existing lead-form generated 3X the return on ad spending.

The journey

Dynamic ads for auto dealerships was launched last November to foster a more personalised experience, allowing vehicle lists to be uploaded along with details of make, model, price, and location.

The latest update is fine-tuning the ad product and providing dealerships with more control over a given ad’s lead generation.

Stay tuned to see if the feature gets a wider roll out.

What are your thoughts on the latest updates for dynamic ads? Are you surprised by the success? Let us know your thoughts in the comments below.

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