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Facebook Live updates: What you need to know

Facebook has just released some important updates for Facebook Live, designed to give more customisation options and tools for publishers. 

Here's what you need to know.

Live from Web

Brands can now go Live on Facebook through a web browser linked to your Page.

Until now most Live broadcasts were recorded on mobile. Facebook says this update will help content created on laptops and desktops.

Live Contributor for Pages

Previously, only admins could use Live from a Page. Now Facebook has cast a wider net, and multiple contributors are able to go Live.

This means admins can assign a 'Live Contributor' role on Pages, denoting who can use the service autonomously.

Insights

Video metrics will soon be available for Profiles with over 5000 followers.

These metrics are fairly basic (total minutes viewed, total engagement), but designed to give high-profile users improved insight into how their videos are performing.

And finally..

As part of the update, Facebook has also rolled out Live comment pinning, the ability to cross-post previously Live videos, and a video permalink for Pages, which directs users to your Page's video library.

To find out more visit media.fb.com.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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